Nouvelles de l'industrie

Pay attention to lighting user's needs and avoid homogeneity

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автор : Shenzhen Crown Lighting

Время обновления : 2021-06-30 20:11:35

Pay attention to lighting user's needs and avoid homogeneity

The lighting industry has been facing problems such as homogeneity and overcapacity, and fierce price competition has also affected the popularization of smart lighting. At present, how to avoid market homogeneity has become a problem that the industry urgently needs to think about and solve.

As an industry practitioner, one should not blindly follow the industry leaders to make products with similar functions, but should pay more attention to the real needs of users, improve the technical content of products, inject their own design concepts, and carry out patent layouts. , Get out of your own characteristics.

At the same time, the homogeneity phenomenon will become more serious in the next few years under the conditions that the market is not yet fully mature. Enterprises still have to pay attention to their own products, to pay attention to customer needs, and to truly solve the problems of users is the best medicine to solve the homogeneity.

Industry insiders pointed out that the homogeneity of the lighting industry is mainly caused by low entry barriers and insufficient protection of intellectual property rights. The resulting vicious competition, on the one hand, caused internal friction in the industry, on the other hand, the quality was lost, and ultimately affected the healthy and sustainable development of the industry.

In addition, the homogeneity of IC solutions also exists at the same time, but each lighting manufacturer is also upgrading. In the case of big waves scouring the sand, developing solutions that are closer to the terminal, through patent protection, can protect more high-quality solutions.

In this regard, we should put forward relevant countermeasures. First, raise the awareness of innovative ideas and intellectual property protection. Second, the lighting company should do a good job in the part that it is best at, refine it, and differentiate it. Third, speed up led product updates and leave copyists far behind.

Предыдущий : Smart lighting + AIoT, long-term prospects

Следующий : Smart lighting technology and product application problems still exist

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